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“Customization is a trendy word these days, rightfully or not. But in our case it is customization and personalization that make us special. We have built an intelligent proprietary algorithm that helps you select the right natural ingredients while making sure that all of them work together to make your skin feel and look better. We set out to replace a cacophony of brands, imagery and slick advertising with a single, simple message – we empower you to create a unique product that is right for you.”