Smashbox*

“We live for lipstick. Get excited about primers. But most of all, we love sharing our makeup secrets with you. Why? Because we are a beauty brand born out of a real photo studio—the legendary Smashbox Studios in L.A.—and creating gorgeous looks is what we do here. It’s all about being your most kickass beautiful self at Smashbox.”

• PETA certified
• Owned by Estée Lauder, a parent company that is not cruelty free (they do test on animals, sell in China).