Glossier
“Glossier was founded on the fact that beauty isn’t made in a boardroom—it happens when the individual is celebrated. Personal choice is the most important decision a brand can never make. What’s on your Top Shelf? Everyone has a routine, a reason for choosing the products they use each day. Then researching, rechoosing, reviewing, and recommending those products to people they know and strangers on the internet. These conversations are what fuels Glossier.”
